If you haven’t heard, Looker Studio has replaced the well-known Google Data Studio brand name.
While Google Data Studio made reporting easier for lots of marketers, it certainly had its restrictions.
As a brand’s marketing method develops and becomes more intricate, so does the sophistication of its reporting requirements.
If you’re anything like me, you’re likely tired of spending hours upgrading the same spreadsheets each month.
Sometimes, more time is invested pulling a report than supplying real insights.
When this takes place, we’re doing a disservice by investing more time “doing” and less time really evaluating the data.
There needs to be a better method, right?
This extensive Looker Studio guide will teach you how to develop and customize action-oriented reports based on your own information.
What Occurred To Google Data Studio?
Initially presented in beta mid-2016, Google Data Studio is a complimentary information visualization tool.
Many online marketers have used this tool for many years to unify and picture information sets from multiple channels.
And now, you’ll observe that Data Studio is no longer referenced. Where did it go?
Google formally rebranded its Information Studio product to be named Looker Studio in October 2022.
In their official announcement, Google stated:
“We are unifying our organization intelligence item household under the Looker umbrella, bringing together Looker, Data Studio, and core Google innovations like expert system (AI) and artificial intelligence (ML). Looker Studio is still free, and has the same functions as Information Studio.”
What Is Google Looker Studio?
Google Looker Studio (formerly Data Studio) syncs all of your data sources into one combined reporting experience.
It makes it possible for users to develop useful and visual control panels that are easy to analyze, share, and tailor.
Basically, Looker Studio assists surpass data visualization. It’s aimed to assist marketers make more data-driven decisions for their clients and brands alike.
Presently, Looker Studio supports over 800 various data sources, in addition to 600+ data connectors.
Looker Studio Vs. Data Studio
While Looker Studio promotes much of the very same features as the previous Data Studio, the new name likewise brings brand-new features.
- Free variation and Pro variation (paid).
- Various modeling method (LookML).
- Looker integration with Google Sheets.
- More versatile information modeling features.
- Supports 50+ SQLs and databases.
- Combining features from various data sources.
One of the key differences between Looker and Data Studio is the way data is modeled. Looker Studio utilizes LookML (Looker Modeling Language).
The 2nd key distinction that a lot of online marketers will benefit from is the new and improved information combining features from Looker.
In Data Studio, it enabled information sources to be combined.
However, the biggest disadvantage of this was that the blending feature was based upon a left external join and often didn’t mix information in a manner that online marketers required.
It was a laborious process that left lots of to invest more time by hand importing their data into a Google Sheet, then connecting that source to Data Studio.
Sounds discouraging, ideal?
Looker Studio, on the other hand, requires SQL databases to integrate any source. This implies that raw information is entered a database, making it a lot easier for Looker to combine data from various sources.
The result? A much faster, more significant method to picture information from all your various marketing sources in an easy-to-digest format.
Starting With Looker Studio
There are a few key locations to guarantee your very first Google Looker Studio report is a success. These consist of:
- Selecting a design template or dashboard.
- Linking information sources.
- Picking metrics that matter.
- Sharing reports.
Looker Studio Templates
The first thing to do is to choose a template.
To access Looker Studio, go to Looker Studio using your preferred Google Account. This should be the account that you access your Google Analytics, Search Console, Google Ads, and so on.
Looker Studio offers a variety of templates to get you began.
If you’re new to Looker Studio, it is necessary to choose a design template based on the type of data being depicted.
Screenshot from Looker Studio, December 2022 With any template, you have the ability to tailor items and fonts to develop a more consistent report. The charm of these reports is that multiple pages can be added. Do not seem like your whole marketing story needs to be
revealed on one page! Every customer has different needs, and their reporting should be no different. The most effective route I have actually discovered is to utilize and modify various control panels based upon who the
intended audience is. For instance, I might produce a different control panel or report page if I’m speaking to a CMO vs. an Item Marketing Supervisor. Why?
Depending upon the role of who you’re speaking to, they will comprehend and translate data in various ways.
A CMO, for example, doesn’t require to know the “in the weeds” data. They would like to know what channels are working, what’s not, and if they’re on track to satisfy their goals.
Link A Data Source
Now that you’ve selected a template, it’s time to link your data sources.
To add a connector to your design template, go to Resource on top navigation, then click Manage included information sources. Then, you’ll click + Add A Data Source.
Screenshot from Looker Studio, December 2022
There are presently 24 different Google ports, such as Google Analytics, Google Ads, Google Sheets, BigQuery, and more.
However, you’re likely using other platforms like social networks, third-party tools, CRM systems, and more.
For those non-Google adapters, Looker Studio can connect over 650 various data sources from their partner adapters!
Screenshot from Looker Studio, December 2022 By utilizing the connectors, it takes the manual jobs and synchronizes all data for you! It ‘d be difficult to list all the offered information sources here, however some of the primary ones I have actually utilized in the previous include: Supermetrics ports for: Buy Facebook Verified+Buy Instagram Verified Insights. Microsoft Marketing. Ad +Google Analytics
- Data. Position Tracking.
- And much more.
- SEOMonitor. CallRail.
Bear in mind that much of them: Additional expense. Can decrease reports. Metrics are often deprecated,
- implying it is vital
- to stay on top of any changes to your report and restore metrics if required. When adding an information source, you’ll be asked to license the connection in between accounts.
Choosing Metrics That Matter Mentioning metrics– they matter. Let’s be real, the worst is when customers open reports and
see a complete data dump. While Looker Studio is totally adjustable, this does not mean we ought to be showing all metrics available. Does your customer care about return on marketing invest (ROAS)? Be sure to consist of
metrics such as spend and revenue. How about overall brand awareness? Consist of pre-click metrics such as impressions, clicks, CTR, view rate, etc.
By conveying the correct metrics and insights based on objectives, it shows the customer that you are listening to them. A win-win for everybody!
How To Modify A Report
Now that you have actually connected your data sources, it’s time to customize that report!
Let’s review this Google Advertisements template as an example.
First, you’ll wish to make certain you remain in the “Edit” mode and not “View.”
Screenshot from Google Advertisements, December 2022
You can start personalizing your report by making use of the data field sets on the right-hand side.
If you’ve chosen a template like the one above, the first step is to change the information source for each chart you wish to pick.
Screenshot from Google Advertisements, December 2022 From there, you can choose from any of the different
data fields from your selected data source to change any visualization. Not just can you produce and modify charts and tables in Looker Studio, but the capability to select the feel and look of a report is a game-changer for customers. It gives a sense of consistency across a company.
A couple of methods to personalize the style of your report consist of: Font and background color. Altering comparison metric colors. Text padding to line up either
The style changes will use to all choices. Another time-saver! In this example, I altered the report background
, scorecard colors, and label fonts to create brand standard consistency:< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-style-changes-6394d61d463a0-sej.png"alt =" A Thorough Guide To Get Going With Looker Studio(The New Google Data Studio )"/ > If you’re brand-new to Looker Studio
, it will require time, experimentation, and perseverance to
produce a report visual that satisfies your reader’s expectations. Do not get prevented along the method! Including Report Filters An efficient method to group multiple visualizations together is by adding report and page filters. For example, if you desired all tables and charts to change when editing the date range, you could include a Date Range icon and set it to “Report Level.”
This indicates that if the report is comprised of numerous pages, whenever the date variety is updated, all chart data updates alongside it.
For example, if you wished to dive into Campaign Type performance, there’s a filter for that!
Simply browse to the toolbar and choose Add a control > Drop-down list and add the Control field of “Campaign type” as your filter.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/campaign-type-filter-6394d7f8803d6-sej.png" alt ="Choose different filters for your information to drill down more granularly."/ > This allows you to filter the information on that particular page by project type.
For instance, if you wished to show how Search performs compared to Buy YouTube Subscribers, you ‘d choose from the dropdown in
that filter. By default, filters included are at a page level. If you want to make the filter report-level( implying the filter would appear on each page of your report), merely right-click the filter and pick Make report-level.
Create A Chart
If you’ve gotten comfy with your Looker Studio experience, let’s dive into how to develop a chart from scratch.
The benefit of producing a customized chart is that you remain in complete control from the start of envisioning exactly what matters most.
The primary step is to consider who will read this report. Keep in mind to include what data is necessary to them.
Your chart should tell a story, and it’s up to you to envision that effectively.
For example, you may wish to include an “Overview” table that encompasses the main metrics or essential performance signs (KPIs) that matter to them.
To develop a chart, click on “Insert,” which will reveal you all the various charts to choose from. These include:
- Time series.
- Bar chart.
- Pie chart.
- Bullet charts.
- Far more.
In this example
, I want to pick a basic bullet chart to contribute to my CMO Overview page. The goal of this chart is to show if we met our
regular monthly objective of app installs. The first step is to choose the metric you’re measuring. In this case, I chose” Installs.” To make this bullet chart efficient, you need to include your target/goal. Ensure to inspect the box that states”Show Target.”Then, I input different range limitations to reveal the development.
I kept the last range the same as the target worth. You can likewise put the last variety as a higher value than your target, specifically if you exceed that target worth.
So, what does this chart say? It represents that our goal was 5,500 app installs for the month of November. According to the bullet chart, they were close to hitting their objective however didn’t quite make it.
In some cases basic charts are all you require to represent the required data. Like all other aspects of Looker Studio, you can modify the style of any chart, table, or component as I did above.
The following choices are available for sharing a Looker Studio report:
- Welcome individuals.
- Arrange email delivery.
- Get report link.
- Embed report.
- Download report.
< img src="https://cdn.Best SMM Panel.com/wp-content/uploads/2022/12/looker-studio-sharing-options-6394dddd6bc0e-sej.png" alt ="A Thorough Guide To Get Started With Looker Studio(The New Google Data Studio)"
/ > If you want to welcome people to access the report in genuine time, it is essential to examine the share settings. To add somebody by means of email, it should be a Google account email. They can be added as a “Audience”or an”Editor.”
- Another data safety measure Looker Studio added was how links to the report can be shared. You can select from: Limited. Only individuals who you have shared the report with can open the link. Unlisted. Anyone on the internet with the link can view(or modify– choose this setting carefully). Public. Anyone on the web with the link can discover and view(or modify– pick this setting carefully).
Another cool feature Google added is the choice to restrict sharing in the following options. In the share settings, click on the”equipment”icon in
- the right-hand corner: Avoid editors from altering gain access to and including brand-new individuals.
- Disable downloading, printing, and copying for audiences.
< img src ="// www.w3.org/2000/svg%22%20viewBox=%220%200%20618%20175%22%3E%3C/svg%3E" alt="An Extensive Guide To Begin With Looker Studio (The New Google Data Studio)" width="618" height="175" data-src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png"/ >< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2022/12/looker-studio-report-access-settings-6394dfae91a4e-sej.png" alt="A Thorough Guide To Start With Looker Studio (The New Google Data Studio)"/ > I generally advise checking the first box to avoid editors from changing access or adding new individuals.
By doing so, it allows us to keep control of the report settings and the integrity of report changes.
Begin With Looker Studio Now
Ideally, this intro to Google Looker Studio will empower you to feel more confident in creating personalized reports for your clients and brands.
Featured Image: RomanR/Best SMM Panel