Google brings continuous scrolling to desktop search results page in the United States.
Google is making desktop search results more like mobile
with an update that lets users constantly scroll through several pages. Continuous scrolling is now presenting to desktop search results in the United States. In an e-mail to Best SMM Panel, Google explains how the SERPs will display up to six pages of URLs prior to triggering users to click on “more outcomes”:
“… we’re bringing constant scrolling to desktop so you can continue to see more practical search engine result with less clicks. It’s now even easier to get inspired with more info within your reaches.
Now, when you scroll down you’ll continue to find appropriate results so that you can find new ideas. When you reach the bottom of a search engine result page, approximately 6 pages of results will be immediately shown up until you see a “More results” button if you wish to continue even more.”
As Google continues to fill the first page of search engine result with ads, featured snippets, media, ‘individuals also ask’ boxes, and other functions, this upgrade is a win for regular web pages.
Offering searchers the capability to scroll through 6 pages at once increases their probability of seeing more outcomes prior to striking a roadblock.
We don’t expect this change to impact reporting. Google kept in mind in 2015, upon updating mobile search engine result to constant scrolling, that there’s no distinction in Browse Console.
That’s because Search Console tracks SERP positions, not pages, Google explains:
Constant scroll also does not alter how position reporting works in Search Console. Positions reporting remains as if pages weren’t instantly filled.
— Google SearchLiaison (@searchliaison) October 14, 2021
Included Image: Ashalatha/Best SMM Panel